BlackBerry's long-awaited entry in to the Android market is finally here, albeit with an already-outdated version of Google's operating system. BlackBerry PRIV goes on sale today and runs Android 5.1.1 Lollipop out of the box. Having already committed to Google's monthly security fixes, BlackBerry has also confirmed that Marshmallow will be pushed to the new devices in 2016.
Speaking to Android Central, BlackBerry's Global Director of Device Portfolio Planning, Gareth Hurn said that plans were to push Android 6.0 Marshmallow to the PRIV "sometime in the new year". While those quoted words don't give us a specific time-frame to aim for, AC's Richard Devine was left with the impression that it would be sooner rather than later. More importantly, he was left with the clear thought that BlackBerry is serious about this foray in to the world of Android phones.
With the phone finally available for sale, it'll be really interesting to see how the general consumer market accepts it. Will previous BlackBerry-loyalists jump onboard again now that the hardware is matched by relevant software? Or will it be the same physical QWERTY-addicted current users who use it as an excuse to jump to Android?
In the US, you can order the BlackBerry PRIV from ShopBlackBerry.com or from AT&T. In the UK, you can order on contract from Carphone Warehouse, or order direct from BlackBerry.
WordPress.com